TV is still king for reach and awareness.
ClearScore, a purpose-led company, came to us in 2016 on a mission to disrupt the industry and give people access to their credit score & report for free for the first time. We needed a creative approach that would normalise this behaviour and increase awareness of the brand. We helped ClearScore get onto TV (unrivalled reach and impact) in a more creative, controlled and cost conscious way - significant further investment saw rapid growth and total user base rise to 8m. With the focus shifting from growth to engagement, we are now helping Clearscore with NPD as well as international expansion.