The world’s first real-time consumer generated campaign

A tech first, a text and digital donation mechanic allowed individuals and brands to create their own customised virtual 3D elephant. Using live 3D technology the personalised elephants instantly joined the #MarchforGiants digital herd. Over 4 days the 3000+ strong herd marched across digital out of home media through the world’s busiest public space, seamlessly moving from Hong Kong to the US and the UK.