The Wheyhey Way!

With ‘good for you’ food innovation still one of the fastest growing categories in the UK, ‘healthy’ ice cream in particular has experienced phenomenal growth at 240% YOY, with Wheyhey growing even faster than this at 300% YOY.

The campaign designed to support the brand’s distribution in Tesco and Sainsbury’s shows that healthy doesn’t need to be boring, in fact it can be Outrageously Good!